Editor-in-Chief Ewache Ajefu, and Yushau Shuaib of PRNigeria presents the multiple awards to NIPR Chief, Mukhtar

NIPR, IMPR to Institute National PR Awards (November 15, 2018)

NIPR, IMPR to Institute National PR Awards (November 15, 2018)

Yushau A. Shuaib of PRNigeria and Mukhtar Sirajo NIPR President
Yushau A. Shuaib of PRNigeria and Mukhtar Sirajo NIPR President

The Nigeria Institute of Public Relations (NIPR) has agreed in principle to partner with the international award-winning Image Merchants Promotions Limited (IMPR), publishers of PRNigeria and Economic Confidential Magazine for instituting annual national public relations awards to promote excellence in all spheres of life in Nigeria.

Speaking when he hosted the founder of PRNigeria, Yushau Shuaib and the management of Image Merchants Promotions Limited over multiple international PR awards they won, the President and Chairman of Council of NIPR, Mallam Mukhtar Zubairu Sirajo said the request for partnership from IMPR was a welcome development, stressing that it would go a long way in celebrating outstanding contributions in the society.

Mallam Sirajo further said that the feats of PRNigeria founder Yushau Shuaib at the international PR forum were accolades which have made the country proud, hence the need to institute such awards at the national level to recognise the outstanding efforts of PR Practitioners.

“I am not surprised at the efforts and feat achieved by Yushau Shuaib in winning multiple SABRE PR Awards of African Public Relations Association (APRA) and Golden World Awards of International Public Relations Association (IPRA) as they have given PR practitioners in Nigeria as well as the country a sense of pride and belonging.

“In fact, for consecutively winning IPRA Awards on Crisis Management in 2016, 2017 and 2018 at the international arena has proven Shuaib to be a worthy ambassador and exceptional crisis manager,” he said.

Sirajo said NIPR welcomes the partnership proposals as it is concerned in building relationships when none exists, stressing that nothing stops the institute from retracing its steps and return to the good old days with innovative programmes and credible activities that would promote PR practice in Nigeria.

He further noted that tribe, geography, and religion sentiment have created a sharp division among diverse Nigerians, noting that introducing the national NIPR awards will inspire the younger generation to break away from the current negative narratives and return the country to its lost glory.

Team from Image Merchants Promotion Limited Publishers of PRNigeria with Management of NIPR at the NIPR Hq Abuja
The team from Image Merchants Promotion Limited Publishers of PRNigeria with Management of NIPR at the NIPR Hq Abuja

Earlier in his address at the occasion, the Executive Director and Editor-In-Chief of PRNigeria and Economic Confidential Ewache Ajefu had informed the NIPR top management of the achievements recorded by his organization. They called for a mutual partnership to make the annual award a reality. After reading his citation at the event, he used the occasion to introduce the award-winning writer and crisis communicator Yushau Shuaib.

He used the occasion to introduce the PRNigeria and Spokespersons Digest publisher, Yushau Shuaib, whom he described as a quintessential PR personality.

“Since 1992, when he bagged the NIPR prize for the best graduating in PR at Bayero University Kano and later won the PR Man of the Year in 1995, Mr Shuaib has continued to make the nation proud a series of international awards in the profession.

“In recent times, our firm has won the SABRE Awards at the annual Conferences of African Public Relations Awards (APRA) and the Golden World Awards of the International Public Relations Association (IPRA). We are therefore delighted to be here to make the presentation.

Speaking briefly at the occasion, Shuaib pointed out that all the awards were on campaigns IMPR executed for other organisations while he was on retirement from public service before he was recently reinstated.

“I am short of words to explain the facts that those awards were garnered for PR programmes we initiated and executed for various agencies in security and intelligence sectors while I was on forceful retirement before my recent recall to the public service.

“But meanwhile, I have a firm conviction that PRNigeria and NIPR’s synergy will yield tremendous benefits and remarkable success,” he said

Highlights of the occasion included slide presentations by Shuaib on several processes leading to the various international PR awards and the presentation of his latest book “Boko Haram Media War: An Encounter with the Spymaster.”

By PRNigeria


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