LaPRIGA: NIPR Lagos Partners IMPR on PR Industry Awards (November 19, 2020)

LaPRIGA: NIPR Lagos Partners IMPR on PR Industry Awards (November 19, 2020)

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has partnered with -the Public Relations (PR) outfit Image Merchant Promotions Limited (IMPR) on the 2020 edition of the Lagos PR Industry Gala dubbed LaPRIGA Awards.

The decision to work together in making the event a success was agreed upon when the Chairman of the Lagos State Chapter of the NIPR, Mr Olusegun McMedal, paid a courtesy visit to the Chief Executive Officer of IMPR, Mallam Yushau Shuaib, in his Abuja office.

According to McMedal, the event, slated to be held on 19th December 2020, aims to recognise excellence and celebrate communications practitioners and stakeholders via an awards dinner to boost professionalism and more investment in the practice.

“As professionals, we are being shortchanged. It is only when there is a crisis that PR people are valued, so this event aims to draw the attention of necessary stakeholders to value the PR Profession and market the Institute. It’s the biggest event besides our AGM, with over 300 in attendance at the last edition.” He said.

Themed: Culturati, Mr. McMedal pointed out that the subject for this year’s event is tied to Nigeria’s 60th Anniversary celebration.

“It’s going to be a mixture of cultures, cultural outfits and the largest red carpet event you can think of,” he quipped.

He further revealed that the Institute is poised to expand its Corporate Social Responsibility now renamed the “Extra Mile Project” to support patients of autism and people in need.

Responding, Yushau Shuaib, a multi-award winning PR Practioner who described Mr McMedal as the most energetic, creative and versatile NIPR Chapter Chairman in the country, appreciated him for visiting.

Shuaib, also the Publisher of PRNigeria, Spokespersons Digest, and Economic Confidential, urged NIPR chapters to organise capacity-building programmes and other advocacy activities to boost the profession’s reputation.

“We have seen many accomplishments of the NIPR Lagos under your leadership, which we believe other chapters can emulate in enhancing the image of our professional body,” Shuaib said.

By PRNigeria

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